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Fundraising
Feb. 1st, 2016 09:51 amAs mentioned previously, my Rotary club is gearing up for our annual fundraising event, to be held April 5th. Right now we're trying to line up big-ticket items, mostly experiential. Tours, vacations, dinners - the kind of stuff you can't buy at Wal-Mart.
At any fundraising event, their are three groups of people. One group consists of "true believers" who are invested in the cause and need little excuse to give. A second group consists of friends - people who are friends of true believers. They need some excuse to give. The third group is people who are there for the food.
That sounds harsh, and maybe it is, but what I mean are people who are attending because their company wants to support the cause (or be seen supporting it). This can also include people just looking for something to do that night, or really anybody not invested in the cause or the organizers. To get these people to spend money (or at least more money than a raffle ticket) you need stuff they can't buy at Wal-Mart.
Thus endeth the lesson.
At any fundraising event, their are three groups of people. One group consists of "true believers" who are invested in the cause and need little excuse to give. A second group consists of friends - people who are friends of true believers. They need some excuse to give. The third group is people who are there for the food.
That sounds harsh, and maybe it is, but what I mean are people who are attending because their company wants to support the cause (or be seen supporting it). This can also include people just looking for something to do that night, or really anybody not invested in the cause or the organizers. To get these people to spend money (or at least more money than a raffle ticket) you need stuff they can't buy at Wal-Mart.
Thus endeth the lesson.
